51
Disclaimers
Welcome to the Social Media Certification
Introduction
Setting the Foundation
Social Media as a Business Activity
Why Social + Choosing Your Platforms
Educate and Entertain
How the Algorithm Thinks
Rachel’s 9-Step Social Media Playbook
Public vs Private
Power of a Post
Social Media Audit
Chapter 1 Quiz
Wrap Up
Introduction
Content Creation & The Say Hello Plan
Be You: Your Pillars + Personal Posts
Optimize Your Profile: Bio + Branding
Stop The Scroll in 2 Seconds
Be a Storyteller: Posts + Stories
Build Your Business Presence
Choose a Mentor
Put It On I.C.E.
Your "Say Hello" Plan
Boundaries That Protect Your Peace
Engagement That Actually Builds Business
Go Live + Protect Your Energy
Chapter 2 Quiz
Wrap Up
Introduction
Brivity Marketer & Social Media
Rachel's Pro Tips (What to Do & What to Avoid) ✨
Post Anatomy: Hook, Value, Engage
Plan, Track & Improve Your Content
Lead With Value
Inside Brivity Marketer
Marketer Templates & Best Practices
Facebook & Instagram Best Practices
Free Resources to Build Relationships
Chapter 3 Quiz
Wrap Up
Introduction
All Things Video
Why Video Wins
The 6 Video Mistakes That Kill Reach
The Video Fix Kit
Turn Followers Into Clients
Viral Video Playbook
Watch It All Come Together!
Chapter 4 Quiz
Wrap Up