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Disclaimers
Welcome to the Social Media Certification
A Message From Your Instructor
How to Use This Course
How to Submit Assignments
Assignment | Practice Assignment Submission
Chapter 1 Video - Setting the Foundation
Lead Generation Model
Why Social?
Educate & Entertain
Beat the Algorithms
Step #1 | 5 Pillars of Content
Step #2 | Post First Thing in the Morning
Step #3 | 80/20 Rule
Step #4 | Business vs. Personal
Step #5 | Post Consistently
The Power of #Hashtag
Step #6 | Respond to Comments 2x Per Day
Step #7 | How to Lead Generate on Social
Step #8 | Top 25
Step #9 | Rule of 5-5-5
Public vs Private
Power of a Post
The Anatomy of a Post
Types of Social Posts
Social Media Time-Blocking
Social Media Audit
Chapter 1 Quiz
Chapter 1 Assignment | Social Media Model
Chapter 2 Video - Leveraging Tools
Who Are You?
Let's Talk Bio
Color Palette
Stop The Scroll!
Stories
Personal Posts
Be a Storyteller
Storytelling Posts
Business Disclaimers & Pages
Business Posts
Other Types of Posts
Choose A Mentor
Put It On I.C.E.
Impact: Make Lives Better
Connect: Build Real Rapport
Engage: Go Where They Are
Your "Say Hello" Plan
Setting Boundaries
Likes vs Comments
Shares vs Direct Messages
Tagging Others
Private vs Public
Facebook & Instagram Live
Handling Negativity
Chapter 2 Quiz
Chapter 2 Assignment | Create Your Bio
Chapter 3 Video - Brivity Marketer & Social Media
Rachel's Pro Tips
Social Media Post Anatomy
Rachel's Picks: Apps & Marketing
Analytics & Insights
Content Planner
How to Build Your Content Calendar
Plan & Track
Providing Value Via Social Media
Brivity Marketer
The Social Media Tools in Marketer
Social Media Graphics
Social Media Videos
Just Listed Templates | Best Practice
Just Sold Templates | Best Practice
Open House Template | Best Practice
Facebook and Instagram Best Practices
Free Resources to Build Relationships
Chapter 3 Quiz
Chapter 3 Assignment | Plan It & Track It
Chapter 4 Video - Video & Execution
Why Video?
The Top 6 Mistakes Realtors Make with Videos
Mistake # 1 | Video Too Long
Mistake #2 | Wordy Intro
Mistake #3 | Bad Sound or Lighting
Mistake #4 | Low Energy or Not Smiling
Mistake #5 | Not Having a Strong Hook
Mistake #6 | Not Having a Call To Action (CTA)
Converting Followers to Clients
Building Community on Social
6 Tips to Make Your Videos Go Viral
Tip #1 | Use a High-Quality Hook
Tip #2 | Position Yourself as the Expert
Tip #3 | Put Text on the Screen
Tip #4 | Grab a 'Call to Action'
Tip #5 | Trending Audio
Tip #6 | Max out the Hashtags
Watch It All Come Together!
#1 Problem with Realtors & Social Media
Chapter 4 Quiz
Chapter 4 Assignment | Short Form Video
How Did We Do?
Congratulations!